Latest matched sales
Sales records May 27 – Aug 25, 2026
38purchases matched
$32,231Sales matched
6New customers ($11,062)
32Returning customers ($21,168)
Drive Social Media · Sample Supply Co.
Content Call.
At a glance
In-store & phone sales
Ads are bringing contractors to the counter, too.
Sample Supply's in-store sales records are matched against the people who saw the ads. These sales are counted separately from the online orders, so don't add the two together. They cover only the dates when sales records have been uploaded.
Phone calls matched to ads
Calls Jul 27 – Aug 20, 2026
28Callers who saw the ads
10 / 18New / returning
Meta setup · current
Three audiences, one goal: website orders.
One sales campaign runs three audiences side by side. The warm audience brings back people who already know Sample Supply. Two local audiences look for new contractors within 24 miles of the Midtown warehouse.
Warm audience
Active- Who
- Age
- 18–65+
- Where
- United States (people who live in or were recently there)
- Excludes
- None
- Expansion
- Off (exact audience)
- Optimized for
- Website purchases
- Placements
- Automatic: Facebook, Instagram, Messenger, Threads, Audience Network
- Budget
- Shared campaign budget
Lookalike prospecting
Active- Who
- Age
- 18–65+
- Where
- 24 miles around Midtown
- Excludes
- Expansion
- Off (exact audience)
- Optimized for
- Website purchases
- Placements
- Automatic, all Meta placements
- Budget
- Shared campaign budget
HVAC pros
Active- Who
- Age
- 25–64
- Where
- 24 miles around Midtown
- Excludes
- Expansion
- Off (exact audience)
- Optimized for
- Website purchases
- Placements
- Automatic, all Meta placements
- Budget
- Shared campaign budget
Audience library
| Audience | Built from | Lookback | Est. size | Used in |
|---|---|---|---|---|
| Website visitors | Everyone who visited samplesupply.com | 180 days | Still building | Warm audience · lookalike seed |
| Facebook & Instagram engagers | People who interacted with the Sample Supply page | 1 year | Under 1,000 | Warm audience |
| Past online buyers | Completed website orders | 2 years | Still building | Warm audience |
| Lookalike (1%) | Accounts most similar to website visitors | — | Local pool | Lookalike prospecting |
| In-store buyers | Sample Supply's in-store sales export | — | 1,000+ | Ready, not yet in use |
Geography
Local for new customers, national for returning ones.
New-customer ads stay inside 24 miles of the warehouse. The warm audience can follow past visitors and buyers anywhere in the U.S.; most spend still lands in Florida.
Local prospecting areaLookalike and HVAC pros audiences
- 24-mile radius
Where the budget wentAll audiences, spend by state for the selected period
- Florida
- $10+
- $3–$10
- Under $3
- None
Spend by state
Meta results
| Audience | Spend | Reach | Frequency | Impressions | Link clicks | Link CTR | Orders | Cost / order |
|---|
- Ad spend
- Orders
By ageSpend, with clicks and orders
By platform
By device
Top ads
The ads doing the work.
Roadmap
What comes next.
Launch the fall creative set
Roll out the new parts, AC systems, contractor kits, furnace-season and order-online ads so the campaign has fresh designs going into the cooler months.
Back the 10%-off ad
Give "Keep Your Jobs Moving" a larger share of budget and test new versions of the first-order offer, since it produces orders at the lowest cost.
Grow the local audiences
Local contractors click at nearly twice the warm rate. Let Meta widen the search around them so more of those clicks become first orders.
Put in-store buyers to work
Use the in-store customer list to find similar contractors, and to keep current customers out of new-customer ads.